--- title: "SEO & AI Search Methodology | AWESOME SEO" url: https://awesomeseo.com.au/methodology/ description: "How we build: pillar authority, front-loaded preparation and monthly Expand / Revise / Hold / Stop reviews — built for Google and AI answer engines at once." lang: en-AU --- Skip to content SEO & AIO METHODOLOGY # SEO execution built for search and AI answer engines. **Direct answer** We prepare the work up front, build deep coverage of the topics you should own, and review performance every month. Instead of a month-by-month retainer, your program is planned in full, built on pillar pages, and written for Google and AI answers at once. Get Your SEO Plan →See how it's built Free to see. Written after a 20-minute call. You decide if you proceed. Measure what changes, in your own data. Next: 01 Pillar authority ↓ 01 PILLAR AUTHORITY ## Depth in a pyramid: the pillar authority model. Search and AI engines reward comprehensive topical authority rather than isolated keywords. Every campaign executes targeted pillar clusters. Apex: the pillar page. One primary, highly optimised entity page that establishes central authority for the vertical. Foundation: the content cluster. Five targeted sub-topic pages that interlink both ways with the pillar page. The pillar and its cluster pages link to each other, so authority flows to the pages that win you customers while the clusters catch the long-tail searches. ONE PILLAR · FIVE CLUSTER PAGES · LINKED BOTH WAYS Next: 02 How it’s built ↓ 02 HOW IT'S BUILT ## Four tools behind every pillar rollout. A step-by-step engineering process, the same for every pillar. 01 ### Competitor content gap analysis Finds high-value commercial gaps and competitor blind spots. 02 ### Keyword cluster strategy and opportunity map Maps target keywords into single-page clusters, with no orphan pages. 03 ### AIO topical entity page optimisation Enforces entity-level facts, structured data and content standards. 04 ### Cluster content creation and interlinking Builds the supporting pages with complete contextual internal links. 1 / 4 GAP ANALYSIS → CLUSTER MAP → ENTITY OPTIMISATION → INTERLINKING Next: 03 Delivery model ↓ 03 DELIVERY MODEL ## Front-loaded preparation, gradual strategic release. THE OLD AGENCY WAY Strategy drip-fed month by month, causing constant bottlenecks and risk of delay. HOW WE PREPARE AND RELEASE Internal preparation: our strategists prepare and QA up to six months of complete cluster work, early and continuously. Gradual strategic release: pages are deployed to your site on a structured release schedule scaled to your budget. Full transparency. Every page carries two dates you can check: the date it was prepared internally, proof of the front-loading, and the date it was deployed to your site. TWO WAYS TO RUN SIX MONTHS Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Typical agency Month 1 · plan + build Month 2 · plan + build Month 3 · plan + build Month 4 · plan + build Month 5 · plan + build Month 6 · plan + build Our model Full library prepared upfront Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Scheduled deployment PREPARED UPFRONT · RELEASED ON SCHEDULE · TWO DATES ON EVERY PAGE Next: 04 Dual optimisation ↓ 04 DUAL OPTIMISATION ## Visible in search engines and AI answer engines. The method is built for traditional search (Google, Bing) and for AI answer engines (ChatGPT, Perplexity, Gemini) at the same time. Search engine visibility We track impressions, the growing range of searches you appear for, and position movements. Search results Your service and topic yourbusiness.com.au Your client pillar page A comprehensive guide to your core service and its supporting topics. example.com Related topic and services More information on the services and topics you searched for. another-example.com Related topic and services Generative engine optimisation (GEO) We track whether your brand is included, cited as a trusted source, how it is described, and whether the answer is accurate. Answer What should I look for in this service? Start with a clear overview of the core topic. Compare the supporting services and key facts. Look for a source that explains the whole picture. yourbusiness.com.au Related source **Sources**Client pillar page · Supporting topic RANK IN SEARCH · GET CITED IN AI ANSWERS Next: 05 Governance ↓ 05 COMMERCIAL GOVERNANCE ## Every pillar, reviewed every month. Performance management that is disciplined, accountable and focused on business outcomes. Impressions Clicks Engaged sessions Conversions We track performance along the full commercial chain. Each monthly review makes one of four clear decisions for every active pillar. Scale up output on the pillars that are performing. Expand Revise Hold Stop EXPAND · REVISE · HOLD · STOP Next: Get your plan ↓ NEXT STEP ## Ready to buildtrue topical authority? We'll analyse your domain's content gaps and map out your first six-month pillar architecture. ## Structured data ```json [ { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://awesomeseo.com.au/#org", "name": "AWESOME SEO", "alternateName": "AwesomeSEO", "legalName": "Automaigency Pty Ltd", "logo": { "@type": "ImageObject", "url": "https://awesomeseo.com.au/__l5e/assets-v1/db902079-a4cb-4a6e-94f9-0d0375f2fb59/awesomeseo-logo-dark.png", "width": 512 }, "url": "https://awesomeseo.com.au/", "email": "hello@awesomeseo.com.au", "areaServed": "AU", "address": { "@type": "PostalAddress", "streetAddress": "Level 27, 25 Bligh Street", "addressLocality": "Sydney", "addressRegion": "NSW", "postalCode": "2000", "addressCountry": "AU" }, "contactPoint": [ { "@type": "ContactPoint", "contactType": "customer service", "email": "hello@awesomeseo.com.au", "areaServed": "AU", "availableLanguage": "en" } ], "location": { "@type": "Place", "name": "AWESOME SEO, Level 27, 25 Bligh Street", "address": { "@type": "PostalAddress", "streetAddress": "Level 27, 25 Bligh Street", "addressLocality": "Sydney", "addressRegion": "NSW", "postalCode": "2000", "addressCountry": "AU" }, "geo": { "@type": "GeoCoordinates", "latitude": -33.865, "longitude": 151.21 }, "hasMap": "https://www.google.com/maps/search/?api=1&query=Level%2027%2C%2025%20Bligh%20Street%2C%20Sydney%202000" } }, { "@type": "WebSite", "@id": "https://awesomeseo.com.au/#website", "name": "AWESOME SEO", "url": "https://awesomeseo.com.au/", "publisher": { "@id": "https://awesomeseo.com.au/#org" }, "inLanguage": "en-AU" }, { "@type": "BreadcrumbList", "@id": "https://awesomeseo.com.au/methodology/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://awesomeseo.com.au/" }, { "@type": "ListItem", "position": 2, "name": "Methodology", "item": "https://awesomeseo.com.au/methodology/" } ] }, { "@type": "WebPage", "@id": "https://awesomeseo.com.au/methodology/", "url": "https://awesomeseo.com.au/methodology/", "name": "SEO & AI Search Methodology | AWESOME SEO", "description": "How we build: pillar authority, front-loaded preparation and monthly Expand / Revise / Hold / Stop reviews — built for Google and AI answer engines at once.", "about": { "@id": "https://awesomeseo.com.au/#org" }, "publisher": { "@id": "https://awesomeseo.com.au/#org" }, "breadcrumb": { "@id": "https://awesomeseo.com.au/methodology/#breadcrumb" }, "speakable": { "@type": "SpeakableSpecification", "cssSelector": [ "#hero .direct-answer" ] }, "isPartOf": { "@id": "https://awesomeseo.com.au/#website" } } ] }, { "@context": "https://schema.org", "@graph": [ { "@type": "Organization", "@id": "https://awesomeseo.com.au/#org", "name": "AWESOME SEO", "alternateName": "AwesomeSEO", "legalName": "Automaigency Pty Ltd", "logo": { "@type": "ImageObject", "url": "https://awesomeseo.com.au/__l5e/assets-v1/db902079-a4cb-4a6e-94f9-0d0375f2fb59/awesomeseo-logo-dark.png", "width": 512 }, "url": "https://awesomeseo.com.au/", "email": "hello@awesomeseo.com.au", "areaServed": "AU", "address": { "@type": "PostalAddress", "streetAddress": "Level 27, 25 Bligh Street", "addressLocality": "Sydney", "addressRegion": "NSW", "postalCode": "2000", "addressCountry": "AU" }, "contactPoint": [ { "@type": "ContactPoint", "contactType": "customer service", "email": "hello@awesomeseo.com.au", "areaServed": "AU", "availableLanguage": "en" } ], "location": { "@type": "Place", "name": "AWESOME SEO, Level 27, 25 Bligh Street", "address": { "@type": "PostalAddress", "streetAddress": "Level 27, 25 Bligh Street", "addressLocality": "Sydney", "addressRegion": "NSW", "postalCode": "2000", "addressCountry": "AU" }, "geo": { "@type": "GeoCoordinates", "latitude": -33.865, "longitude": 151.21 }, "hasMap": "https://www.google.com/maps/search/?api=1&query=Level%2027%2C%2025%20Bligh%20Street%2C%20Sydney%202000" } }, { "@type": "WebSite", "@id": "https://awesomeseo.com.au/#website", "name": "AWESOME SEO", "url": "https://awesomeseo.com.au/", "publisher": { "@id": "https://awesomeseo.com.au/#org" }, "inLanguage": "en-AU" }, { "@type": "BreadcrumbList", "@id": "https://awesomeseo.com.au/methodology/#breadcrumb", "itemListElement": [ { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://awesomeseo.com.au/" }, { "@type": "ListItem", "position": 2, "name": "Methodology", "item": "https://awesomeseo.com.au/methodology/" } ] }, { "@type": "WebPage", "@id": "https://awesomeseo.com.au/methodology/", "url": "https://awesomeseo.com.au/methodology/", "name": "SEO & AI Search Methodology | AWESOME SEO", "description": "How we build: pillar authority, front-loaded preparation and monthly Expand / Revise / Hold / Stop reviews — built for Google and AI answer engines at once.", "about": { "@id": "https://awesomeseo.com.au/#org" }, "publisher": { "@id": "https://awesomeseo.com.au/#org" }, "breadcrumb": { "@id": "https://awesomeseo.com.au/methodology/#breadcrumb" }, "speakable": { "@type": "SpeakableSpecification", "cssSelector": [ "#hero .direct-answer" ] }, "isPartOf": { "@id": "https://awesomeseo.com.au/#website" } } ] } ] ```