--- title: "Terms of Service | AWESOME SEO" url: https://awesomeseo.com.au/terms/ description: "Website terms and the terms governing our SEO service engagements." lang: en-AU --- Skip to content # Terms of Service AWESOME SEO Terms of Service. Last updated 17 October 2026. These terms are between Automaigency Pty Ltd (ABN 22 691 941 161), trading as AWESOME SEO, of Level 27, 25 Bligh Street, Sydney NSW 2000 ("we", "us", "our") and you. Part A covers use of this website. Part B covers the services we provide when you become a client. By using the website you accept Part A. By accepting an Engagement Confirmation you accept Part B. ### Part A: Website terms \1. Using this site. You may use awesomeseo.com.au for lawful purposes. The content on this site is general information about our services and is not advice for your specific situation. \2. Our content. The text, design, imagery, diagrams and code on this site belong to us or our licensors. You may not copy or reuse them without our written permission, other than viewing the site in the normal way. \3. Results shown on this site. Figures and examples shown on this site come from real engagements for other businesses. They illustrate what the method has achieved; they are not a promise of what it will achieve for you. Search engines and AI engines change constantly and we do not control them. \4. Enquiries. Submitting an enquiry is not an order and does not create a contract. We review every request and may decline it at our discretion. Nothing is payable unless and until you accept an Engagement Confirmation. \5. Links. This site may link to other sites. We are not responsible for their content or their handling of your information. ### Part B: Engagement terms ### 6. Definitions. In Part B: - Engagement means the six-month SEO, AIO and GEO engagement described in your Engagement Confirmation. - Engagement Confirmation means the written confirmation we send after your review call, setting out your Package, the Fee, the start date and any special terms. If it conflicts with these terms, the Engagement Confirmation wins. - Package means the service tier you choose (currently Foundation, Growth, Scale or Enterprise), which sets how many topic clusters and pages are built and the Fee. - Fee means the monthly fee for your Package, in Australian dollars, excluding GST. - SEO Strategy means the strategy we prepare before the Engagement starts, including the strategy brief and its supporting documents. - Topic Cluster means a pillar cluster: a hub landing page plus its supporting cluster pages. - Founding Client terms means the terms for the first intake of clients, limited to 20 places, engaged on the founding terms in clause 8.4. - Term means the Initial Term in clause 10.1 plus any continuation under clause 10.2. ### 7. How an Engagement starts. 7.1 Engagements are by application. After your enquiry we hold a review call to review your market, your site and your goals. If we accept your application we send an Engagement Confirmation. The Engagement is formed when you accept it in writing (email is enough). 7.2 Before the first Fee is invoiced, we prepare your SEO Strategy and present it to you. You may review it and decide whether to proceed. If you choose not to proceed at that point, you owe us nothing and the SEO Strategy remains our property. 7.3 If you choose to proceed, the Engagement starts on the start date in the Engagement Confirmation ("Start Date"). On the Start Date we record the baseline data from your Google Analytics and Google Search Console accounts; every later review is measured against it. ### 8. Fees and payment. 8.1 You pay the Fee for your Package each month of the Term. Fees are in Australian dollars and exclude GST, which is added to each invoice. 8.2 Monthly Cycles and payment. We invoice monthly in advance. A Monthly Cycle starts on the Start Date and on the same day of each following month (where a month has no such day, on its last day). The invoice for each Monthly Cycle is issued during the cycle before it and is payable no later than 7 days before that cycle ends, so every cycle is paid for before it begins. The first invoice is issued when you confirm you will proceed (clause 7.2) and is payable before the Start Date. We may charge interest on overdue amounts at 2% above the Reserve Bank of Australia cash rate, and we may pause work while any amount is overdue. Pausing does not extend the Term. 8.3 Third-party costs are not included in the Fee unless the Engagement Confirmation says so. Where an Engagement needs paid third-party services (for example, software licences, paid placements or media), we will quote them first and only buy them with your approval. 8.4 Founding Client terms. If your Engagement Confirmation says you are on the Founding Client terms, your Package pricing and output multiplier are locked for as long as you remain a client without a break of more than 30 days, including any further Engagement you book. Later engagements may be offered on different multipliers or standard terms; those changes do not affect you while your founding terms apply. \9. The front-loaded delivery model. Most of the work in an Engagement is delivered in its first months: technical issues are fixed, topic clusters are built in parallel streams, and the heaviest effort is applied early so results have time to compound. The Fee, however, is spread evenly across the Term. This means that at any point in the first months, the value delivered is well ahead of the fees paid. Clause 11.2 exists for that reason. ### 10. Term. 10.1 Initial Term. An Engagement runs for six months from the Start Date. 10.2 After the Initial Term. At the month-6 review we will recommend the next engagement on the evidence. You may book a further Engagement (a new Engagement Confirmation, with these terms applying again), continue cycle to cycle at your current Package, or stop. Cycle-to-cycle continuation can be ended by either party by written notice of one full Monthly Cycle, ending on a Monthly Cycle date. ### 11. Termination. 11.1 Ending an Engagement early. You may end an Engagement during the Initial Term by giving us written notice. The notice period is four (4) Monthly Cycles, or the number of Monthly Cycles remaining in the Initial Term, whichever is fewer. The notice period starts on the next Monthly Cycle date after we receive your notice, and the Engagement ends on the Monthly Cycle date at the end of the notice period. 11.2 Fees during the notice period. The Fee stays payable, in full, for every Monthly Cycle in the notice period, and we keep delivering during it. Because delivery is front-loaded (clause 9), the notice period is how the fees catch up with the work already done. For example: notice received during cycle 1 starts the notice period at the cycle 2 date and ends the Engagement at the cycle 6 date, with cycles 2 to 5 payable; notice received during cycle 3 starts at the cycle 4 date and ends the Engagement at the end of the Initial Term, with cycles 4 to 6 payable. 11.3 Ending for breach. Either party may end an Engagement by written notice if the other party commits a material breach and does not fix it within 14 days of being asked in writing, or becomes insolvent. The Engagement then ends on the next Monthly Cycle date. If we end the Engagement under this clause, clause 11.2 applies as if you had given notice on that date. If you end it under this clause, no Monthly Cycles after the end date are payable. 11.4 Ending by us for convenience. We may end an Engagement by giving you written notice of two (2) full Monthly Cycles, ending on a Monthly Cycle date. You pay only for the cycles in the notice period, and we hand over all completed work in line with clause 11.5. 11.5 On ending. We will issue a final invoice and remove our access to your systems. Once every invoice has been paid in full, we will hand over all completed pages, content and documents. Nothing is handed over while any amount remains unpaid, and clause 13.1 (ownership passes on payment) applies. Clauses 8, 12, 13, 14 and 15 survive the end of an Engagement. 11.6 Cycle dates and no pro-rating. Every Engagement ends on a Monthly Cycle date, whatever the reason for ending. Notice periods under this clause 11 are counted in whole Monthly Cycles. Fees are not pro-rated: the final Monthly Cycle is payable in full, and no part of any Monthly Cycle is refunded. ### 12. What we deliver and what we need from you. 12.1 We will deliver the SEO Strategy, the topic clusters and pages for your Package, the technical fixes agreed in the SEO Strategy, the links and placements that follow each page going live, and a monthly report measured against the Start Date baseline. 12.2 You will give us the access we need (website and content management system, Google Analytics, Google Search Console, and any other system named in the SEO Strategy), accurate information about your business, and a named approver. 12.3 Approvals. Every page reaches your approver as a finished draft with its brief. You will review drafts within 5 business days. If a draft is not approved or returned with changes within 10 business days, we may treat it as approved and publish it, so that one delayed approval does not hold up the Engagement. Delays caused by late access, information or approvals do not extend the Term or reduce the Fee. 12.4 Links and placements. Links and placements are made on third-party sites we do not control. We choose them for relevance and quality, but we cannot guarantee that any site will keep a link live or that a search engine will treat it in a particular way. ### 13. Intellectual property. 13.1 Once the Fee for the month in which a deliverable was produced is paid, you own the pages, content and reports we created for you, and you may use them without limit. 13.2 We keep ownership of everything we bring to the Engagement: our methods, our strategy software and its outputs' structure, templates, tooling, and know-how. You receive a licence to use them as part of your deliverables, not ownership of them. 13.3 You confirm that the material you give us does not infringe anyone's rights, and you keep ownership of it. We may describe the Engagement and its results in general terms as a case study; we will not name you or publish your figures without your written consent. \14. No guarantee of rankings. We aim for a fair target, not a promise. Search engines and AI engines decide what to rank and what to cite, and they change their systems without notice. We do not guarantee any ranking, traffic level, citation, lead volume or revenue outcome. Examples shown on our website are results for other businesses and are not a prediction for yours. ### 15. Liability. 15.1 Nothing in these terms excludes or limits any guarantee, right or remedy you have under the Australian Consumer Law that cannot be excluded. Where our liability for breach of such a guarantee can be limited, it is limited (at our option) to supplying the services again or paying the cost of having them supplied again. 15.2 Otherwise, our total liability to you for all claims arising out of an Engagement is limited to the Fees you paid us in the three months before the event giving rise to the claim. 15.3 Neither party is liable to the other for loss of profit, revenue, goodwill or data, or for indirect or consequential loss, however arising. 15.4 You are responsible for the content of your website, for complying with laws that apply to your business, and for the material you give us. \16. Confidentiality. Each party will keep the other's confidential information confidential, use it only for the Engagement, and return or destroy it when the Engagement ends, except where the law requires it to be kept. This clause does not apply to information that is public, already known to the receiving party, or independently developed. \17. Disputes. If a dispute arises, the parties will first try to resolve it by a meeting between senior people from each side within 14 days of written notice of the dispute. If that fails, either party may refer it to mediation in Sydney before starting court proceedings, except for urgent relief or unpaid Fees. \18. General. These terms and the Engagement Confirmation are the whole agreement for the Engagement. Changes must be in writing. Neither party may assign the agreement without the other's consent, not to be unreasonably withheld. Neither party is liable for delay caused by events beyond its reasonable control, other than payment of Fees. If a clause is unenforceable the rest stay in force. These terms are governed by the laws of New South Wales, Australia, and the parties submit to the courts of New South Wales. \19. Changes to these terms. We may update Part A at any time by posting a new version on this page. Part B applies to an Engagement as it stood when the Engagement Confirmation was accepted; changes apply to later Engagements. ### 20. Contact. Automaigency Pty Ltd, trading as AWESOME SEO Level 27, 25 Bligh Street, Sydney NSW 2000 Where we are · Sydney CBD ## We work from Sydney’s CBD. 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