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SEO and AI search · Level 27, 25 Bligh Street. Sydney CBD

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Night-time home office with an online running shoe store on the monitor and a sales dashboard on a laptop.
SEO and AI search · Ecommerce

Ecommerce SEO services for Australian online stores

Direct answer

Ecommerce SEO wins orders from Google and AI answers without paying per click. AWESOME SEO fixes your store, builds the category and product pages shoppers search for, and measures orders in your GA4. See the full plan before you pay.

Free to see. Written after a 20-minute call. You decide if you proceed.

Category pages win the search.
Product pages win the order.

Next: 01 Your platform ↓
01Your platform

Which store platforms do we work on?

Direct answer

Shopify, WooCommerce, Magento (Adobe Commerce) and BigCommerce. Each handles URLs, collections and schema differently, so plans differ. Shopify and BigCommerce rarely need a developer to start; WooCommerce sometimes, Magento usually.

Shopify SEO

Collections, product pages and speed, fixed without touching checkout.
  • Duplicate collection URLs canonicalised
  • Product schema for free Shopping listings

WooCommerce SEO

Categories, plugin overlap and Core Web Vitals, fixed on your server.
  • Category and attribute pages cleaned up
  • One schema plugin, not three

Magento / Adobe Commerce SEO

Layered navigation and large catalogues, controlled before Google wastes crawl budget.
  • Faceted URLs indexed, canonicalised or blocked
  • Configurable product canonicals

BigCommerce SEO

Strong native SEO, pushed further with category copy.
  • Keyword-mapped category URLs
  • Faceted search kept out of the index
1 / 4
What changes on each platform
PlatformBiggest SEO riskWhat we fix firstDeveloper needed
ShopifyDuplicate collection and tag URLsCanonicals, schema, Merchant CenterUsually not
WooCommercePlugin bloat and slow hostingCategories, caching, schemaSometimes
MagentoLayered navigation crawl trapsFilter indexation and canonicalsUsually
BigCommerceThin category pagesCategory copy, faceted rulesUsually not
Next: 02 Results ↓
02Results

What results do our clients see?

Direct answer

Every program is measured in the client's own Google Analytics and Search Console. Our published examples are service businesses — dogtech.com.au holds 161 keywords in Google's top 3 — and store programs are measured the same way, in orders and revenue rather than enquiries.

PAGE-ONE POSITIONSTWO LIVE PROGRAMS

POSITION TRACKING, CURRENT VIEW, READ 16 OCT 2026. LEADS AND VISITS: THE CLIENT'S OWN GOOGLE ANALYTICS, ORGANIC CHANNEL, VERSUS THE SAME PERIOD BEFORE LAUNCH.

dogtech.com.au homepage on a tablet

DOGTECH.COM.AU · LIVE SINCE 1 JANUARY

Our leads have increased by 188% from Google-ranked traffic. 161 keywords in the top 3 and 337 in the top 10, our brand is recognised and we have dominated the Google search market in less than six months.Richard McDonaldCEO, Dogtech International · November 2026
Last reviewed: November 2026
Next: 03 Get started ↓
03Get started

How do I get my ecommerce SEO plan?

Direct answer

Book a free 20-minute review call. A senior strategist looks at your store's categories, crawl and Search Console data, and SEO Strategy Builder writes your complete plan within days. We present it before you pay anything, then you decide.

Your plan · free
No payment to see your plan
No developer needed to start
Everything we build stays on your store
Book your free review call →

We reply within one business day.

04Why now · AI search

Why does AI search change ecommerce SEO?

Direct answer

About six in ten Australian online shoppers use AI while they shop. When Google shows an AI Overview, the top result loses most of its clicks, and cited brands earn more than double. Your pages need to be the cited answer.

0 in 10

Australian online shoppers use AI when they shop, to discover, research and compare products.

THE SHOPPER
−0%

Clicks to the top-ranked result when an AI Overview appears. Ranking first no longer guarantees the visit.

THE TOP RESULT
+0%

Clicks per impression for brands cited in the AI Overview, compared with uncited brands on the same results.

THE BRAND THAT IS CITED
1 / 3

Sources: IAB Australia & Pureprofile, Commerce & Discovery Report 2026 (1,079 Australian online shoppers) · Ahrefs, AI Overviews click-through update, Feb 2026 (300,000 keywords) · Seer Interactive, AI Overview citation study, Apr 2026 (53 brands). Ahrefs and Seer figures are global and show correlation, not cause.

05Content and volume

Who writes the pages, and how many?

Direct answer

SEO Strategy Builder, our own platform, creates them in your brand voice, and a senior strategist reviews every page. You get 12 to 36 category, collection and buying guide pages over six months, depending on level, and nothing goes live until you sign it off.

What we write

Pillar pages

Your main category and collection pages, created by SEO Strategy Builder to rank in Google and AI search.

Cluster pages

Sub-categories, buying guides and comparisons that lead shoppers to your product pages. Five new or expanded per pillar.

Brand voice and approvals
Drafted in your brand voice, never copied from supplier product descriptions
Every page reviewed by a senior strategist
You review drafts within five business days
Your levelChoose a level
Pillar pages
0
Cluster pages
0
Total in six months
0

Foundation 12 · Growth 24 · Scale 36 pages over six months. Your plan sets the exact count.

Next: 06 FAQ ↓
First questions

Yes. It's prepared after the 20-minute call, and if we think SEO won't work for your store, we say so. We present the complete plan to you before you pay anything — reviewing it is risk-free, and you only commit if you decide to proceed.

On Shopify, BigCommerce and most WooCommerce stores, no. Foundation and most of Growth ship through your admin, and any theme code is applied on a duplicated theme with your approval. Magento, and some WooCommerce speed and hosting fixes, need a developer, which is why Magento sits in Scale. The plan says exactly which fixes need one before you commit to anything.

Nothing until you review the plan. If you proceed, it is a six-month program at a fixed monthly rate, measured against your own Google Analytics and Search Console every month.
Cost and timing

From $3,500 to $7,500 a month at AWESOME SEO, across three levels (Foundation, Growth and Scale), depending on catalogue size, platform and competition. The complete plan, including the level we recommend, is presented before any payment.

Technical fixes, schema and free Shopping listings can lift within days. Category pages typically take 8–12 weeks to rank after going live, which is why the program is scheduled backwards from your peak period and reviewed against your GA4 baseline at month six.

If you are 10+ weeks out, yes for the category pages that matter most. Inside 10 weeks we protect what already ranks, fix crawl and schema for immediate lift, get free Shopping listings live, and pre-build seasonal pages for next year.

For stores doing $500K+ a year and paying for ads, usually yes. Organic search is the highest-converting channel most stores have, and unlike paid traffic it compounds instead of stopping when the budget pauses.
Choosing an agency

Most lists of top ecommerce SEO companies rank on size or reviews. For a store, four things matter more: the agency works inside your platform rather than sending PDFs; it shows you the full plan before you pay; its ecommerce SEO services report orders and revenue from your own GA4, not a rank tracker; and everything it builds stays on your store if you leave.

Nothing. Reviewing the plan is risk-free: no payment, no obligation and no follow-up sales sequence.

Yes. Ecommerce SEO services are delivered from our Sydney CBD office for stores in Sydney, Melbourne, Brisbane, Perth and Australia-wide. Everything happens in your platform admin and on video calls, so location changes nothing about the program.
Store and platform

No checkout edits, a duplicated theme for any code change, a 1:1 redirect map for any URL change, written rollback steps, and 30 days of index monitoring after structural changes.

SEO Strategy Builder builds each page to a content specification written for your store, in your brand voice from a voice guide we set up in week one. A strategist reviews every page, then it goes to you for approval before anything is published.

No. Start now and plan the migration into the program so the redirect map, template parity and relaunch monitoring are already in place. See the migration checklist.

A migration is the highest-risk event in ecommerce SEO, so we run it like a release. Before launch: full crawl and Search Console baseline; a 1:1 redirect map for every indexed URL; template-level parity for titles, canonicals, Product schema and filters; a staging crawl with robots blocked; analytics continuity; rollback criteria agreed in writing. Launch and after: redirect validation within hours; index coverage and crawl stats watched daily for 30 days; redirect chains and soft-404s cleared; Core Web Vitals re-tested; a 90-day traffic reconciliation against the baseline. Migrations run as a workstream inside the program or as a stand-alone engagement.
Technical

Ecommerce SEO (also written e-commerce SEO) optimises category pages, product pages and the store's technical setup (faceted navigation, variants, schema, feeds) so they rank in Google and AI search. The difference from standard SEO is scale and templates: thousands of pages governed by a handful of rules.

Category pages: intent-matched copy above and below the grid, FAQ block, internal links to products and sibling categories. Product pages: unique titles and descriptions from attribute templates, Product schema with Offer, OfferShippingDetails and AggregateRating, and canonicals that point variants to the parent.

Usually yes for filters and tags that don't match a real search. Keep a filter indexable only when it maps to a query with volume, for example "red running shoes", and give it its own copy.

Yes. Free listings through Google Merchant Center show in the Shopping tab and often within days of the feed going live. It is one of the first things we switch on.
Next: Get your plan ↓
GET YOUR PLAN · LIMITED PLACES

Tell us about your store.Get your plan.

Everything else we ask on the call. If your store is a fit, we present your plan within days, free to review.

A senior strategist — not a sales team — replies within one business day to set up your 20-minute call.

07Where we are · Sydney CBD

We work from Sydney's CBD

Every program is planned and delivered from Level 27, 25 Bligh Street, Sydney 2000, near Martin Place and Wynyard. We work with stores across Australia.

Automaigency Pty LtdLevel 27, 25 Bligh StreetSydney NSW 2000
Get directions
Schematic · not to scaleOpen in Google Maps ↗
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